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Enterprise Advertising & Analytics Solutions - Google Marketing Platform Marketing Platform For Small Businesses For Enterprises Resources Blog Partners Support For Small Businesses Free and easy-to-use solutions for businesses of every size. Learn more For Enterprises A single platform that integrates your advertising and analytics, so you can act on customer insights faster. Learn more Analytics Understand your customers so you can deliver better experiences. Data Studio Bring your data to life with engaging, customizable reports. Optimize Test variations of your sites and apps. Surveys Get fast, reliable opinions from real people. Tag Manager Manage all your tags without editing code. advertising Campaign Manager 360 Get a complete view of all your digital media campaigns. Display & Video 360 Reach today’s always-connected audiences wherever they are. Search Ads 360 Get real-time data and unified insights for your search campaigns. analytics Analytics 360 Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences. Data Studio Unlock insights from your data with engaging, customizable reports. Optimize 360 Test variations of your sites and apps with advanced tools for enterprise marketers. Surveys 360 Get fast, reliable market research from real people. Tag Manager 360 Manage all your tags in one place for a smarter, simpler way to oversee your marketing. Marketing Platform For Small Businesses Analytics Data Studio Optimize Surveys Tag Manager For Enterprises Campaign Manager 360 Display & Video 360 Search Ads 360 Analytics 360 Data Studio Optimize 360 Surveys 360 Tag Manager 360 Resources Success Stories Insights Community Blog Partners Support Google is committed to advancing racial equity for Black communities. See how. Meaningful insights. Smarter marketing. Better results. Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results. Talk to Sales A smarter platform for better results. clock icon Deliver faster, smarter marketing. Built-in intelligence automatically surfaces your most valuable marketing insights so you can act quickly to achieve your goals. slider-controls icon Gain more control over your investments. Easily see what parts of your marketing are working and make informed decisions to improve performance — ensuring that you’re delivering quality experiences. people icon Understand your audience on a deeper level. Easily integrate and access your data to gain a deeper understanding of your customers and identify your most valuable audiences. bulb icon Share insights across your team. Make information and insights accessible to your entire enterprise so teams can work better together. clock icon Deliver faster, smarter marketing. Built-in intelligence automatically surfaces your most valuable marketing insights so you can act quickly to achieve your goals. slider-controls icon Gain more control over your investments. Easily see what parts of your marketing are working and make informed decisions to improve performance — ensuring that you’re delivering quality experiences. people icon Understand your audience on a deeper level. Easily integrate and access your data to gain a deeper understanding of your customers and identify your most valuable audiences. bulb icon Share insights across your team. Make information and insights accessible to your entire enterprise so teams can work better together. 2 3 4 5 The results are incredible, it actually helped us transform our whole vision. We want to be a global brand. Google Marketing Platform facilitates that growth. Martijin van der Zee , Digital Director, Rituals Powerful solutions, together in one platform. GMP_Logo_display-video-360 Display & Video 360 Reach today’s always-connected audiences wherever they are. Learn more about Display & Video 360 GMP_Logo_analytics Analytics 360 Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences. GMP_Logo_data-studio Data Studio Unlock insights from your data with engaging, customizable reports. GMP_Logo_display-video-360 Display & Video 360 Reach today’s always-connected audiences wherever they are. GMP_Logo_optimize Optimize 360 Test variations of your sites and apps with advanced tools for enterprise marketers. GMP_Logo_search-ads-360 Search Ads 360 Get real-time data and unified insights for your search campaigns. GMP_Logo_surveys Surveys 360 Get fast, reliable market research from real people. GMP_Logo_tag-manager Tag Manager 360 Manage all your tags in one place for a smarter, simpler way to oversee your marketing. GMP_Logo_campaign-manager Campaign Manager 360 Get a complete view of all your digital media campaigns. 2 3 4 5 6 7 8 9 Designed to work together. Google Marketing Platform solutions are built to work together, so you can easily access shared data across products — to deliver better customer experiences. people icon Reach the right customers. Easily connect data from across Google products, including Google Ads — to quickly uncover insights. Go to Integration Center bar-graph icon Tailor your measurement with Ads Data Hub. Use Ads Data Hub to join event-level campaign data from Google Marketing Platform and Google Ads with data from your own sources, such as a CRM system or marketing database, to run customized analysis that aligns to your specific business objectives while protecting user privacy. Learn More bulb icon Do more with Google Cloud. You can use Google Marketing Platform together with Google Cloud to unlock advanced marketing use cases like building predictive models to get new insights to improve marketing performance. Learn more people icon Reach the right customers. Easily connect data from across Google products, including Google Ads — to quickly uncover insights. bar-graph icon Tailor your measurement with Ads Data Hub. Use Ads Data Hub to join event-level campaign data from Google Marketing Platform and Google Ads with data from your own sources, such as a CRM system or marketing database, to run customized analysis that aligns to your specific business objectives while protecting user privacy. Learn More bulb icon Do more with Google Cloud. You can use Google Marketing Platform together with Google Cloud to unlock advanced marketing use cases like building predictive models to get new insights to improve marketing performance. Learn more 2 Go to Integration Center The Future of Analytics. In new research from Forrester Consulting, commissioned by Google, marketers and digital analytics decision makers identify key challenges and opportunities for the next wave of analytics. Read more Stay in the know. Report Harvard Business Review article collection: Data-driven marketing Read more Report A marketer’s guide to TV and video advertising with Google Display & Video 360 Read more Report The benefits of consolidating media buys on a single platform Read more See all resources Looking for small-business solutions? With plenty of free solutions, Google Marketing Platform can help grow businesses of any size. See solutions News and insights delivered to your inbox. Sign up to get the latest Google Marketing Platform news, success stories and insights, delivered right into your inbox. 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